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Date Dec 15, 2014
Source Söderberg & Partners

Söderberg & Partners Expands in the Nordics and Brings in Expertise for International Ventures

Söderberg & Partners is one of Sweden’s fastest growing companies within the financial sector. After 10 years of operation, the company has become the country’s largest independent provider of insurance advisory and private banking services. Entering a new phase, expanding into Norway, Denmark and Finland, and bringing in a new minority owner, TA, to add new capital and international competence.

Söderberg & Partners has in 10 years achieved a market leading position with regards to customer satisfaction and market presence within all segments in which it is active. This has been achieved in fierce competition with the large retail banks, as well as multinational brokerage firms with more than 100,000 employees.

Söderberg & Partners now aims to become number one in more regional markets. As a first step, the company will expand into the neighboring Nordic countries.

In Norway, Söderberg & Partners is acquiring 51% of Norwegian Broker and Norwegian Claims Link, Norway’s largest domestic insurance brokers. In Denmark, the company is entering into a partnership with the country's largest domestic insurance broker, Dahlberg. In Finland, Söderberg & Partners has formed a joint venture with Norwegian Broker and Dahlberg. This joint Nordic expansion adds 150 new employees to Söderberg & Partners.

Due to this expansion, as well as planned future international ventures, Söderberg & Partners is pleased to announce that it is bringing in a new partner, TA Associates, as a minority owner.

TA Associates has more than 45 years of experience investing in growth companies in a variety of industries, including the financial industry. The firm has invested in more than 400 companies and has offices in Boston, London, Menlo Park, Mumbai and Hong Kong. TA Associates’ primary role is to assist companies in achieving their full potential, including helping growth companies expand into new international markets.

“We are entering a new and exciting phase with our expansion into other Nordic countries. TA Associates is a stable owner who wants to grow with us in the long term. They have extensive experience investing in growth companies in the financial sector and I am confident that TA will help us achieve our ambitious visions and goals. The future for Söderberg & Partners is very exciting and the plan is to expand into new markets in new countries with our unique business model,” says Gustaf Rentzhog, CEO of Söderberg & Partners.

Per-Olof Söderberg and management will remain as long-term majority shareholders also following the ownership changes.

Brief Facts about Söderberg & Partners
Söderberg & Partners was founded in 2004 and is one of the leading independent advisors and providers of insurance and financial products, with Scandinavia’s largest independent insurance analysis department. The company offers a wide range of products and services across four key segments:

  • Insurance Consulting
  • Securities & Asset Management
  • Financial Technology
  • Payroll & Benefits

Customer Promise and Values
Söderberg & Partners’ goal is to deliver the best solutions and the most competent advice by constantly innovating and developing the traditional way of operating within the industry. Our corporate philosophy is based on three core values: Openness, Analysis and Personal advice. We find the best products and services in the market, tailor them for each individual customer and then deliver the solutions with minimal effort for the customer.

In addition to a clear strategy and goals, Söderberg & Partners’ strong entrepreneurial drive is an important factor for success. It is our fearless attitude and responsibility towards the client that created the culture we have today. Söderberg & Partners is Courageous, Responsible, Helpful and Driven.