TA Convenes EMEA Tech Marketing Leaders for Knowledge Sharing
TA Associates (“TA”), a leading global private equity firm, was proud to host an EMEA Tech CMO Conference in London recently, providing a forum for more than 25 senior executives across the TA portfolio to network and exchange best practices, insights and strategies.
Over two days of programming, the dynamic group of executives explored emerging technologies and trends shaping the future of marketing. TA Operating Advisor Deb McGinn and Zoominfo’s Ben Salzman (SVP of GTM Strategy & ZI Labs) co-chaired the conference with TA’s Strategic Resource Group facilitating active discussion and knowledge-sharing amongst attendees.
Portfolio company CMOs and third-party speakers led content sessions, covering pertinent topics including generative AI, GTM strategies, account-based marketing and M&A integration. Highlights from the agenda included:
- Tips on mastering B2B lead generation, with Teté Soto (The Access Group) and the Alexander Group
- An insightful presentation on customer data platforms, with Tee Coletti-Kaiser and Matt Weinland (Apiary Digital)
- A panel on successful acquisition integration from the perspective of the CMO, with Deb, Ben, Robert Jardine (ITRS Group), Jerome Zamy (Orisha) and Robin Campbell-Burt (Code Red)
- Demonstrations on cutting-edge AI technology, with Deb and Ben
- A session on the future of marketing and sales, with Deb, Ben, Anton Van Deth (Spryker) and Gardar Björnsson Rova (McKinsey’s Quantum Black)
We are thankful to the speakers and attendees who made this conference a success and look forward to hosting more events for our impressive portfolio leaders in the future.
