TA Convenes EMEA Portfolio Company Leaders for Chief Marketing Officer Forum
TA’s Strategic Resource Group (SRG) recently hosted a Chief Marketing Officer Forum in the Firm’s London office, bringing together more than 35 senior Marketing leaders from across TA’s EMEA portfolio for a full day of best practice and knowledge sharing.
Over the course of the program, attendees exchanged ideas focused on today’s evolving marketing landscape and the growing role of artificial intelligence in driving effective outcomes. The agenda featured a mix of presentations and working sessions led by TA portfolio company leaders, members of the Strategic Resource Group and external Operating Advisors, and industry thought leaders. Sessions included, among others:
- Best Practices in Positioning & Messaging with Peter Ruchatz, Chief Marketing Officer at thinkproject
- Setting the Right Targets for Marketing with Siobhan Wallace, Vice President of Marketing at The Access Group
- Key Learnings from Implementing ABM with Christian Weichelt, Chief Marketing Officer at Cyncly
We are grateful to the presenters who shared their expertise, as well as to the engaged attendees who contributed to the forum’s success. We look forward to convening more portfolio company leaders at future SRG events throughout the year.
About TA
TA is a leading global private equity firm focused on scaling growth in profitable companies. Since 1968, TA has invested in more than 560 companies across its core sectors, including technology, business services, financial services, and healthcare. Leveraging its deep industry expertise and strategic resources, TA collaborates with management teams worldwide to help high-quality companies deliver lasting value. The firm has raised $65 billion in capital to date and has more than 160 investment professionals across offices in Boston, Menlo Park, Austin, London, Mumbai, and Hong Kong. Learn more at www.ta.com.